About Roby

Roby Sobieski is a professional magician and creative consultant whose work bridges live performance, consumer technology, and experiential design.

Through his company, Magic Roby LLC, Roby develops and delivers interactive demonstrations that rely on a deep understanding of modern consumer technology—including smartphones, connected devices, digital platforms, and emerging AI-driven tools. His work focuses on translating technical capability into intuitive, human-centered experiences for live audiences, media productions, and corporate environments.

Roby has served as a senior magic consultant for David Blaine, contributing to multiple international touring productions as well as Blaine’s long-running live show in Las Vegas. These projects frequently involve hands-on experimentation with consumer hardware, software systems, and interactive technologies to create original demonstrations designed for large-scale audiences.

In addition to live performance, Roby provides consulting services for film and television, collaborating with creative and technical teams to integrate contemporary, technology-adjacent effects into modern storytelling. His work has appeared in major motion pictures, including the Harley Quinn films starring Margot Robbie.

A Princeton University graduate, Roby is a trusted partner for corporate events, internal programs, and branded experiences. His client roster includes Google, Amazon, Spotify, Activision, Live Nation, AXS, Greycroft, and other global organizations, where his work often supports executive presentations, innovation-focused events, and technology-driven brand activations.

Roby has performed and consulted internationally, from the castles of Monte Carlo to the Great Wall of China, from high-security correctional facilities to government and law-enforcement headquarters. He is a Magician Member of the World Famous Magic Castle and maintains a weekly residency in Las Vegas while traveling globally for corporate engagements, private events, and high-end weddings.